Module 1 Strategic Imperatives

In Module 1, you will learn how current global business trends can help incorporate Internet and IT initiatives into your business strategies.

Upon successful completion, you will be able to describe the following:

■ The global business trends, and how businesses are using IT to respond to those trends

■ The impact of IT on your business plans, innovation, productivity, performance, efficiency, and customer satisfaction programs

■ Market and business drivers, and the strategic importance of Internet and IT in your business plans

■ Ways to increase your financial performance and value to the customer by integrating business processes with new technologies

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