The Value Chain

Armed with a definition for value, you can learn how that value is generated by the business and delivered to the buyer. This generation and delivery of value is called a value chain. This section explores some of the implications of such a chain. Michael Porter, in addition to his five forces, developed a flow diagram that illustrates the sequence of activities that generates value. As shown in Figure 2-5, these activities are inbound logistics, operations, outbound logistics, marketing and...

Figure 55 Elements of PEST Analysis

- Overall concern for health issues - Research and Development activities - Speed of technological change The PEST analysis The PEST analysis takes into account the following elements Political factors These are government regulations and legal issues that define both the formal and informal rules under which your organization must operate. Economic factors These affect the purchasing power of potential customers and the business cost of capital, or the rate of return that a firm would receive...